MJR : San Jose Mercury News marketing example
Fill your special sections with AP Complete content > Use AP Exchange and AP Complete to find superior content on a single subject AP Exchange usage at The San Jose Mercury News isn't limited to the newsroom. The marketing department is using the database to search the AP Complete report and find stories and photos for its weekly marketing sections. Having AP's strong journalism available to the department's two section editors saves time while providing high-quality stories and photos. Special Sections Manager Kris Carber said it took editors a little while to get comfortable with the search platform and the AP wires themselves, but that has changed. Her department has used AP stories in an employment section, real estate, home and garden, as well as an automotive section called "Drive." In some cases, AP packages have been an entire section front. Carber expects to save money in the future using AP over subscription advertorial content. > View latest Member Choice news: www.ap.org/choice The San Jose Mercury News' marketing department is using AP Complete content to help fill its special sections. “Both of my editors have been using AP content in our weekly publications. We're happy with the timeliness of the articles and the selection. We find content that appeals to a wide range of readers.” Kris Carber Special Sections Manager The San Jose Mercury News Member Choice is AP's comprehensive content, technology and licensing solution. In addition to all of the English-language text, photos, agate and graphics the AP produces each day, it also offers: > AP Exchange, a browser-based application that helps organize and find the content most important to your market > Marketplace, the easiest way to share your content with other news organizations > Extended Licensing, which gives you the ability to use AP stories in niche and weekly publications within your market > Money & Markets, the AP’s insightful personal finance and investing package of graphics and data The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. 450 West 33rd Street New York, NY 10001 www.ap.org © 2008 The Associated Press. All rights reserved.
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